Ferdinand started his career in entertainment as a gifted composer and lyricist and quickly found a way to display his talent by producing films. His first film “CHICKEN ALA CARTE”, a heart-wrenching documentary, was a winner at the Berlin International Film Festival and has been downloaded and viewed by more than twenty million people.
Ferdinand is a Music Graduate at the Universidad de Santa Isabel. He studied music composition under the tutelage of the late maestro Lucio San Pedro, a towering figure in the Philippines. Ferdinand has composed and produced songs for many of the Philippine’s singing superstars like Zsa Zsa Padilla, Rachel Ann Go, Christian Bautista, and Jolina Magdangal.
Ferdinand honed is craft in the world of advertising by producing, writing, directing and editing more than a hundred network television commercials for major brands around the world.
As a composer, lyricist and theater director, Ferdinand has staged six original musicals, including the critically acclaimed musical Something to Crow About, in off-Broadway theaters in New York, Los Angeles and San Francisco.
Ferdinand joins the RiverRock team as an Executive Producer and already has several film projects in development.